The mysteries of Marketing explained at last . . .
You go to a party and you see an attractive girl across the room.You go up to her and say, “Hi, I’m great in bed, how about it?”
That’s Direct Marketing
You go to a party and you see an attractive girl across the room.You give your friend a tenner. She goes up and says: “Hi, my friendover there is great in bed, how about it?”That’s Advertising
You go to a party and you see an attractive person across the room.You give two of your friends ten bucks each to stand within earshotof them and talk about how great you are in bed and what a hottie you are.
That’s PR
You go to a party and you see an attractive girl across the room.You somehow mop up her mobile number. You call and chat her upa while and then say: “I am great in bed, how about it?”
That’s Tele-Marketing
You go to a party and you see an attractive girl across the room. You recognise her.You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, “I am great in bed, how about it?”
That’s Customer Relationship Management
You go to a party and you see an attractive girl across the room. You put on your spring boots and walk around playing Mr. Busy. You put on your best smile and walk around being Mr. Congenial. You refresh all the Thesaurus links in your memory and play Mr Polished. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing Mr. Gentleman and then you move up to the girl and say, “Hi, I am great in bed, how about it?”
That’s Hard Selling
You go to a party, you see an attractive girl across the room.SHE COMES OVER and says, “Hi, I hear you’re great in bed, how about it?”
THAT is the power of Branding
However , I think the PR explanation could use some work.
A PR approach would see you select a strategic audience, then engage them in regular communication with the view to forming a relationship.
Basically, Marketing wants to take you home tonight, but PR wants to be there in the morning.
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addendum:
You’re on your way to a party when you realize that there could be gorgeous women in all these houses you’re passing. So you climb onto the roof of one situated toward the center and shout out at the top of your lungs, “I’m fantastic in bed!”
That’s SPAM!
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